Book Notes: BJ Fogg — Tiny Habits: How starting small makes lasting change easy

If you find yourself endlessly scrolling through Instagram, you probably have BJ Fogg to thank for it. His pioneering work on behaviour design has been hugely influential in Silicon Valley. I was intrigued to read an overview of his work in this book and use his insights for self-improvement.

The Book

Fogg, B.J. (2020). Tiny Habits: How starting small makes lasting change easy. London, UK: Virgin Books